The next classic is here.
The Chanel 25 entered the market with immediate buzz, sold out quickly, and within months became one of the most talked-about bags of the season. Prices climbed fast. Demand followed suit. And what launched as a new release is already being treated like a modern heirloom. Here’s why the Chanel 25 is worth the hype and the investment.
The Hype: Birth of an It Bag
The Chanel 25 arrived at the perfect moment. Chanel created something that feels fresh and timeless. The structured silhouette appeals to buyers who want sophistication without the vintage feel of a reissue. It speaks to a new luxury consumer who values craftsmanship but seeks something that feels distinctly their own.
The campaign, featuring singer and house ambassador Jennie alongside singer-songwriter and friend of the House, Dua Lipa, has only amplified the bag’s cultural momentum. It was an instant It Bag seen around the arm of every It Girl. The allure it carries has cemented its status as the accessory of the moment.
The Design: Classic Codes, Modern Edge
The design is unmistakably Chanel, but it’s not a reissue or a revival. It’s new. Clean lines, a rigid structure, and a braided chain strap give the 25 a sharper profile than most in the classic range. While it proudly showcases the House’s vocabulary–diamond quilting, the double C, and prominent pockets symbolic of freedom—it trades the softness of a flap bag for something more composed. It’s available in a range of textiles, sizes, and colors.
The Details
Officially classified as a hobo, the Chanel 25 is more structured than slouchy, giving the classic shape an elevated twist. It’s built for the modern luxury lover, complete with a drawstring chain pull and two side pockets for your cellphone.
Sizes
The Chanel 25 comes in four sizes: Mini, Small, Medium, and Large.
- The Mini Chanel 25 measures approximately 7.9” x 8.7” x 4.9”*
- The Small Chanel 25 measures approximately 11.8” x 10.2” x 5.5”
- The Medium Chanel 25 measures approximately 15.7” x 11.8” x 5.9”
- The Large Chanel 25 measures approximately 16.5” x 14.2” x 5.9”
* Not pictured.
Materials and Colors
The Chanel 25 is available in a range of colors and materials, depending on the size.
Mini
- Grained Calfskin: Metallic Silver and Metallic Gold
- Suede Calfskin: Dark Brown, Pink, Yellow, and Purple
Small
- Crumpled Shearling Sheepskin: Black
- Caviar: Light Pink, Burgundy, Dark Grey, Black, White, Light Green, Brown, Light Grey, Dark Navy, Beige, Dark Beige, Khaki, Light Yellow, Light Blue, Dark Brown,
- Metallic Caviar: Silver, Gold, Bronze
- Suede: Dark Brown, Black, Dark Grey, Khaki, Blue
- Washed Denim: Blue, Black
- Canvas: Black, Lilac, Khaki
- Shiny Crumpled Calfskin: Black
- Tweed: Ecru Khaki Gold Red (single color name), Black
Medium
- Shiny Crumpled Calfskin: Black
- Caviar: Khaki, Black, Dark Brown, Burgundy, Dark Grey, Dark Beige, White, Light Pink, Light Blue, Blue, Dark Navy
- Metallic Caviar: Silver
- Suede: Dark Grey, Khaki, Blue
- Washed Denim: Blue, Black
- Canvas: Dark Blue
- Shiny Crumpled Calfskin: Black
Large
- Caviar: Black, Burgundy, Dark Blue, Beige
- Washed Denim: Black
The Numbers: Resale Market Reality
There’s buzz, and then there’s data. The Chanel 25 has both. PurseBlog reports that resale prices for the Chanel 25 are reaching over 80% above retail, even in standard colorways. That’s not a limited-edition outlier or a one-season spike. That’s a clear signal of sustained demand and scarcity. This surge in resale value proves the design perfectly captures what buyers are looking for right now.
The bag originally retailed for between $6,000 and $6,900. It’s now appearing in the secondary market for well over $10,000, depending on the size and color. Black and white are among the strongest performers, but seasonal colors are gaining traction as inventory tightens. Like most things Chanel, it’s quickly become an investment piece.
The Investment: Why Chanel Appreciates
Chanel is one of the few luxury houses whose bags consistently appreciate over time. It’s not just a few rare styles, either. Across the board, core styles like the Classic Flap and Boy Bag have increased in value on both the primary and secondary markets. This isn’t accidental. The brand enforces strict pricing policies, limits availability, and raises resale prices predictably year over year.
Haute Tip: Discover Chanel Investments Under $5,000.
The strategy creates scarcity, controls distribution, and keeps demand high. It’s exactly why Chanel bags, unlike most fashion purchases, don’t depreciate the moment you walk out of the store. Rather, they often gain value, especially when discontinued styles or early-season versions become harder to find.
Haute Tip: Learn how to maximize your Chanel profits here.
The Bottom Line: Get Your Bag
The Chanel 25 is classic enough to be treasured forever, modern enough to be worn constantly, and rare enough to appreciate in value. That’s a combination you don’t see every season. Whether you missed it at launch or are just discovering it, there’s never been a better time to invest in the Chanel 25, and there’s never been a better place to shop it than FASHIONPHILE.
