2024 ULTRA-LUXURY

RESALE REPORT

Resale Reimagined:

25 YEARS OF FASHIONPHILE

When we launched FASHIONPHILE in 1999, the ultra-luxury re-commerce sector did not exist. But in the last quarter of a century, we’ve served as the ultra-luxury re-commerce pioneer but also as the leader and guide for a new generation of shoppers — ones of all ages, demographics, locations, and backgrounds. New shoppers, for starters, spent 10% more with us this year than last.

Today, as we celebrate our 25th year in business, FASHIONPHILE is at the forefront of creative and technological innovation — from the development of proprietary technology to the incorporation of circular practices throughout the supply chain. FASHIONPHILE has been a pioneer in integrating advanced technology into our business operations.

The numbers don’t lie: In 2023, the global secondhand market was estimated to be worth $197 billion. This value is projected to increase by roughly $100 billion by 2026. But with this larger scale comes a larger host of challenges, like “super fake,” or knockoff designer handbags that can be hard to distinguish from the real thing.

This influx of convincing counterfeits — some of which ring in with four-digit prices — comes on the heels of high-end luxury houses boosting their prices in recent years, leading shoppers to seek out high-quality replicas to cut costs. Take Gucci’s iconic Jackie handbag, which, according to our internal data, saw a 30% price increase YoY on the FASHIONPHILE platform. Other brands saw striking price surges, too, like Goyard (15%), Loewe (15%), Hermes (13%), Fendi (10%), Prada (9%), and Celine (9%).

At FASHIONPHILE, our proven dedication to authenticity is the driving force behind our relentless efforts to educate and empower our customers. For the last 25 years, FASHIONPHILE has set the industry standard in authentication, infusing our best-in-class expertise and accessibility into the largest curation of ultra-luxury pre-owned accessories in the world. As we head into our next quarter-century, we remain committed to equipping our community with the knowledge and awareness to make informed choices and participate actively in the fight against counterfeits.

FASHIONPHILE is more than an ultra-luxury re-commerce destination: Our mission is, and always has been, greater. We’re here to make ultra-luxury accessible to all, ensuring circularity, authenticity, and innovation remain integral to the consumer experience. And we’re only getting started: In 2024, for instance, we added eight designers — Khaite, The Row, Jacquemus, Phoebe Philo, Chrome Hearts, Rimowa, Loro Piana, and Tag Heuer — to our directory.

With that, we’re proud to introduce our annual Ultra-Luxury Resale Report, which highlights the broader happenings within the re-commerce industry from our expert point of view, as well as the emerging discussions that continue to shape the sector at large. From market insights on ultra-luxury investments to trend forecasting backed by data, join us as we dive deeper into the dynamic world of ultra-luxury resale for 2024.

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Our 2024 Ultra-Luxury Resale Report Recap

Catch the highlights of our 2024 Ultra-Luxury Resale Report with FASHIONPHILE Content Specialist Sandiela Dimatulac.

Best-Selling Bags

Legacy vs. Newcomers

In high fashion, ultra-luxury handbags are often seen as better investments than gold. Legacy brands like Hermes, Chanel, and Goyard have built reputations for leather goods that retain value through economic shifts. For example, Goyard’s sales on FASHIONPHILE increased by 16.5%, with its top-selling Saint Louis up 11%. However, newcomers like The Row, Bottega Veneta, and Loewe are gaining ground. Loewe’s unit sales rose 20%, with its Puzzle Bag up 58% from last year.

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Loewe’s Puzzle Bags

Loewe’s Puzzle Bag unit sales rose 58% from last year.

333

Chanel East West Bag

Searches for “Chanel East West” rose 333% from last year.

From East to West

This year’s “It” bag may not be a specific style but a silhouette — the narrow, horizontal “East West” shape. Searches for “East West” on FASHIONPHILE are up 229% from last year. Louis Vuitton East West bag sales increased by 142%, while searches for “Chanel East West” rose 333%. 

As TikTok trends like “Corpcore” gain popularity, office-ready accessories, like structured totes, are also seeing a resurgence, with Fendi Sunshine tote sales up 18% this year.

The Blues

It’s still a Barbie world — kind of.  Here at FASHIONPHILE, the top “filtered by” color this year is pink, and the number of users whose search contained “pink” is up 51% from 2023. But blue has become the new hue. In 2024, blue was the top color according to sales (excluding neutrals and multicolors). Pink came in at the number two spot, followed by red, green, and purple.

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The Blues

Blue outperformed pink by 24.5%.

Top 10 Bags

% based on units sold at FASHIONPHILE January–May 2024 compared to January–May 2023

Best-Selling Jewelry

It’s official: bold is in — at least in jewelry. Gen Z is driving this trend, favoring large, ornate pieces in vibrant colors that showcase individuality. At FASHIONPHILE, shoppers are embracing this shift, with “maximalist” jewelry sales up 8.5% in 2024 compared to 2023. Bold, extravagant earrings are particularly popular, with a 24% increase in sales this year.

In 2024, necklace stacking is gaining fresh momentum. Like earring and bracelet stacks, layering chains feels personal and chic. Traditionally linked to a Bohemian vibe, this trend is getting a sophisticated update with sleek lines and unique metals. At FASHIONPHILE, sales for necklaces labeled “multi-strand,” such as the Tiffany Wrap Necklace, have increased 15% YoY.

Diamonds are forever but so is gold. From Material Girl-friendly, ‘80s-era bling to understated treasures, yellow gold has found a resurgence among shoppers gravitating toward the precious metal for its legendary craftsmanship and newfound edge. At FASHIONPHILE, yellow-gold fine jewelry sales from brands like Bulgari, Chanel, Gucci, and Hermes are up 10% from last year, with earrings showing the largest growth of any category at 37% higher sales.

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Top Jewelry Earrings

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Bolder Is Better:
Bold, extravagant earrings are particularly popular, with a 24% increase in sales this year.
Top Jewelry Necklaces

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Chains-on-Chains:
Necklaces labeled “multi-strand,” such as the Tiffany Wrap Necklace, have increased 15% YoY.
Bold Jewelry

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Gilded Age:
Gold earrings having the largest growth of any category at 37% higher sales.

Top 3 Jewelry Pieces

Cartier LOVE Bracelet
Cartier LOVE Bracelet
Tiffany T Smile Pendant Necklace
Tiffany T Smile Pendant Necklace
David Yurman Cable Classics Bracelet
David Yurman Cable Classics Bracelet

% based on units sold at FASHIONPHILE January–May 2024 compared to January–May 2023

Best-Selling Watches

Tick Tick Boom

In fashion, watches are big business — and only getting bigger, with younger, Gen Z-aged women continuing to shell out for high-ticket timepieces. A recent study found the women’s watch market, worth $23.7 billion in 2019, is projected to rise to $26.7 billion by 2027, with more shoppers seeking luxury, analog timepieces.

TOP WATCHES

Tick Tick Boom

In fashion, watches are big business — and only getting bigger, with younger, Gen Z-aged women continuing to shell out for high-ticket timepieces. A recent study found the women’s watch market, worth $23.7 billion in 2019, is projected to rise to $26.7 billion by 2027, with more shoppers seeking luxury, analog timepieces.

TOP WATCHES - Cartier

Cartier Craze

Cartier is driving a surge in watch interest: searches for Cartier watches on FASHIONPHILE are up 104% from last year. The Cartier Panthere Watch saw its value double from 2023 to 2024. Men are drawn to the OMEGA Seamaster Diver, with its buyout value rising 60%. 

TAG Heuer is also seeing a spike, with searches up 278%, thanks partly to CEO Frédéric Arnault’s efforts to elevate the brand. In January, he was promoted to CEO of LVMH Watches.

What’s Old Is New Again

Interest in pre-owned watches is skyrocketing, thanks to online forums, auctions, and social media bringing watch-collecting to a broader audience. FASHIONPHILE gets the appeal: Why buy a brand-new timepiece when you can invest in a unique, pre-owned model? Classic watch sales on the site have surged 60% this year. Additionally, sales for smaller case-size and bracelet-style watches have increased by 53% and 30% YoY.

Rolex Watch

Top 3 Watches

Cartier Tank Francaise Watch
Cartier Tank Francaise Watch
Omega Seamaster Aqua Terra Master Watch
Omega Seamaster Aqua Terra Master Watch
Breitling Chronomat Watch
Breitling Chronomat Watch

% based on units sold at FASHIONPHILE January–May 2024 compared to January–May 2023

2025 TREND FORECAST

For the past 25 years, FASHIONPHILE has created top-tier proprietary tools for accurate, ongoing trend forecasting, enhanced by our expert in-house team. As we look to 2025, we’re excited to showcase items and aesthetics we expect to be in high demand. Explore these trends and shop them all — and more — at FASHIONPHILE.

2025 TREND FORECAST

For the past 25 years, FASHIONPHILE has created top-tier proprietary tools for accurate, ongoing trend forecasting, enhanced by our expert in-house team. As we look to 2025, we’re excited to showcase items and aesthetics we expect to be in high demand. Explore these trends and shop them all — and more — at FASHIONPHILE.

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Fringe

Searches for fringe up 39.4% YoY.

This Ain’t Texas… Or Is It?

Fashion’s love for cowboy-inspired styles continues to grow, with “Cowboy-core” set to peak in 2025, driven by music’s biggest stars. The rugged American West appeals to shoppers with fringe, denim, and retro hardware.

Turquoise jewelry, a key element of Western Americana, saw an 11% YoY sales increase. Fringe is also trending, especially in bags, with searches for “fringe” up 39.4% YoY and “Chanel fringe” searches soaring 136% YoY.

Swans Take Flight

Ryan Murphy’s “Feud: Capote Vs. The Swans” sparked a revival of hyper-elegant, ladies-who-lunch fashion. This refined style is trending on runways and in Upper East Side bistros. Shoppers are drawn to opulent pieces reminiscent of Babe Paley’s era. Pearls are essential, with searches for “pearl” up 29.2% YoY. Tweed is also gaining popularity, with searches up 55% YoY. On the handbag front, mini bags are trending, with “micro bag” searches doubling YoY, and top-handle bags seeing a 68.2% increase YoY.

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Top handle bags

Searches for top-handle bags up 68.2% YoY.

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Fendi Tote

Searches for black patent leather saw a 158% increase YoY.

From 9-to-5 to 5-to-9

Professional attire is timeless, and “Corp-core” elevates this classic style with refined essentials that occasionally incorporate playful camp elements. In 2025, expect traditional workwear to get a sexy, sophisticated upgrade with boardroom-ready prints and finishes. Think Ralph Lauren-era Rachel Green or Gisele Bündchen in “The Devil Wears Prada.” Searches for “silver” and “sterling silver,” a beloved boardroom basic, have surged 72% and 75.5% YoY, respectively, while ‘90s-favorite black patent leather saw a 158% increase YoY.

Crochet All Day

Imagine this: You’re on a yacht in the Aegean Sea, freshly dipped and sipping a cool drink. What bag complements this scene? Crochet. This timeless handicraft, beloved for its Bohemian flair, is increasingly popular among fashion-forward shoppers. 

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Crochet

Searches for Prada crochet up 162.6% YoY.

Age of Influence

Generational Spending Power

Consumer shopping habits vary by age: older generations prefer the traditional in-store experience, while younger individuals opt for online browsing. Each demographic has its unique preferences.

At FASHIONPHILE, we’re monitoring Gen Alpha — potentially the largest and most financially powerful generation. These wellness-focused, empathetic tweens are already impacting retail through their commitment to diversity and inclusivity.

How do different generations field ultra-luxury spending power, and what are they shopping for now? At least Chanel and Louis Vuitton are the two things everyone can agree on.

GENERATIONAL DIVIDES

Gen Z

Shopping secondhand, particularly for luxury goods, is becoming increasingly popular, thanks to Gen Z. This generation is redefining the market by prioritizing environmental impact in all aspects of life, including luxury resale, which has a notably smaller climate footprint. Gen Z’s value-conscious approach is rapidly transforming the perception of secondhand luxury.

Gen Z Aged 18-24

Millennials

Millennials, eco-conscious but intrinsically drawn to the chase, tend to seek unique, scarce luxury items that set them apart. Facing economic pressures, they look for deals without compromising on ultra-luxury. Millennials make up 21.71% of the population, a slightly larger share than Gen Z’s 20.69%. FASHIONPHILE data reveals differences within this group: younger millennials align more with Gen Z preferences, while older millennials show a distinct preference for brands like Louis Vuitton.

Millennials Aged 25-34
Millennials Aged 35-44

Gen X

Gen X is currently at its peak earning stage, significantly influencing ultra-luxury markets. Technologically savvy yet nostalgic for marketing’s golden days, Gen X appreciates both modern and traditional advertising. Brand loyalty is particularly strong among this demographic, with a recent survey indicating that around 70% of U.S. Gen Xers exhibit high fidelity to brands they know and love.

Gen X Aged 45-54

Baby Boomers and Older

Baby Boomers favor traditional luxury brands known for their heritage and craftsmanship. For Boomers, the luxury shopping experience is as important as the product. They value exclusivity and personalized service, often preferring the in-store experience where they can enjoy premium, white-glove treatment.

Baby Boomers Aged 55-64
Baby Boomers Aged 65+

25 YEARS OF FASHIONPHILE

As the very first ultra-luxury re-commerce brand, FASHIONPHILE is the brainchild of Founder and President Sarah Davis. Like most brands we love best, FASHIONPHILE began with little more than a good idea. In 2006, Sarah introduced business partner and CEO Ben Hemminger, who evolved the brand by expanding the collection and presenting it to a larger market. Now 25 years in, FASHIONPHILE is one of the world’s top resellers of pre-owned luxury and the exclusive re-commerce partner of Neiman Marcus.

Locations

With a growing number of brick-and-mortar locations across the U.S., FASHIONPHILE is making it easier than ever to buy and sell luxury items in-store. Below, you’ll find a list of our current locations as well as exciting upcoming openings.

NYC Flagship | San Diego Flagship | Los Angeles Salon | Irvine Spectrum | Carlsbad Premium Outlets | Selling Studios in select Neiman Marcus stores

Shopping Locations Coming Soon

Scottsdale Quarter | Fashion Island, Newport Beach | Domain NORTHSIDE, Austin

With a growing number of brick-and-mortar locations across the U.S., FASHIONPHILE is making it easier than ever to buy and sell luxury items in-store. Below, you’ll find a list of our current locations as well as exciting upcoming openings.

  • NYC Flagship
  • San Diego Flagship
  • Los Angeles Salon
  • Irvine Spectrum
  • Carlsbad Premium Outlets
  • Selling Studios in select Neiman Marcus stores

Shopping Locations Coming Soon

  • Scottsdale Quarter
  • Fashion Island, Newport Beach
  • Domain NORTHSIDE, Austin
Irvine Spectrum
Irvine Spectrum

Partnerships

In April, FASHIONPHILE celebrated the fifth anniversary of its groundbreaking partnership with Neiman Marcus Group, the first major collaboration between a resale company and a luxury retailer. This alliance created an ultra-luxury retail environment where customers could exchange last season’s handbags for credit toward new arrivals.

Today, as we celebrate our 25th year in business, FASHIONPHILE is at the forefront of creative and technological innovation, from the development of proprietary technology to the incorporation of circular practices throughout the supply chain. FASHIONPHILE has been a pioneer in integrating advanced technology into our business operations.

Since its inception in 2019, the partnership has launched an integrated circularity program, revolutionizing the resale market and enhancing the luxury shopping experience. For the first time, customers could sell their pre-owned luxury accessories in Neiman Marcus stores and receive instant payouts. This initiative encourages the resale of unused luxury items, addressing a key challenge within the resale ecosystem.

Over these five years, FASHIONPHILE has established Selling Studios within Neiman Marcus locations nationwide, reselling over 126,767 items. This effort has diverted countless items from landfills and has significantly contributed to Neiman Marcus Group’s goal of extending the life of over 1,000,000 luxury items through services like alterations, repair, and resale, well ahead of its 2025 target, as outlined in its FY23 ESG report. This collaboration sets the standard for what a true partnership with a re-commerce brand should look like in the future.

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Emma Roberts

Emma Roberts Partnership

This May, FASHIONPHILE announced its first celebrity partnership with Emma Roberts for its 25th anniversary. The campaign included an event at FASHIONPHILE’s Los Angeles Row DTLA Salon, where Emma, influencers, and guests celebrated the partnership. As part of the collaboration, Emma curated a capsule collection of her favorite pieces on fashionphile.com, starred in a commercial, and was featured across FASHIONPHILE’s website and social media.

Influencers

Editors & Industry Experts

In Pop Culture

“And Just Like That”

FASHIONPHILE sourced bags for Season 3 of Just Like That, the beloved reboot of Sex and the City, set to air in early 2025.

FASHIONPHILE sourced bags
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Gucci Jackie Bags
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Chanel Mini Rectangular Flap Bags
3
Christian Dior Lady Dior Bags
“Dr. Odyssey”

FASHIONPHILE sourced bags for the upcoming Ryan Murphy medical drama Dr. Odyssey.

FASHIONPHILE sourced bags
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Louis Vuitton Travel Luggage
2
Givenchy
3
Gucci Travel Luggage
WNBA

FASHIONPHILE collaborated with the stylists of Cameron Brink, Dorka Juhász, Chelsea Gray, and Caitlin Clark to secure in-demand accessories for their pre-game tunnel looks.

WNBA
WNBA

Amid a surge of interest in the WNBA, FASHIONPHILE worked with stylists for all-star athletes Cameron Brink, Dorka Juhász, Chelsea Gray, and Caitlin Clark to secure in-demand handbags and accessories for their pre-game tunnel looks.

Final Thoughts

For a quarter century, FASHIONPHILE has made Replica ultra-luxury accessories accessible to shoppers of all ages in all places. We’ve revolutionized, reshaped, and reimagined what resale is and will continue to be, placing pre-owned pieces in the hands, hearts, and closets of fashionphiles everywhere.

SHOP. SELL. REPEAT.

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Glossary

YOY Year over Year (YoY) data comparing findings from 7/1/22-6/30/23 vs. 7/1/23-6/30/24, unless otherwise noted.
ASP Average sale price (ASP) of an item at FASHIONPHILE.
Value How much an item is worth secondhand.
Flagship Our FASHIONPHILE Flagship locations in San Diego (Carlsbad) and NYC (Chelsea) include both shopping and selling.
Selling Studio These are physical locations within Neiman Marcus stores where customers can sell their pre-owned ultra-luxury accessories to FASHIONPHILE.
Procurement Offices The behind-the-scenes offices in any FASHIONPHILE location (Headquarters, Flagship, or Selling Studio) where our trained procurement specialists quote ultra-luxury items.