Ultra-luxury monograms are iconic. They’re a stamp of status and a far cry from quiet luxury. In fashion, a monogram is not a solitary symbol—it’s a repeating design. It features a brand’s logo and meaningful motifs stylized into an all-over pattern. Luxury houses use their monograms across countless coveted creations and a range of materials. In this guide, we’ll explore ultra-luxury monograms from Louis Vuitton, Gucci, Celine, Fendi, Dior, Burberry, Loewe, Saint Laurent, and Goyard.
Louis Vuitton LV Monogram
The Louis Vuitton Monogram, a symbol of exclusivity and luxury, was initially created in 1896 after Louis’ son, Georges, designed it to prevent counterfeit designs from entering the market. This monogram, featuring a geometric floral pattern and the initials “LV” in an interlocking design, has become a hallmark of the brand’s commitment to quality and originality.
The Louis Vuitton Monogram has been reimagined in dozens of other materials, patterns, and hundreds of colors like Reverse Monogram, Monogram Giant, Monogram Empreinte, Takashi Murakami’s Monogram Multicolor, and more. These materials range from classic canvas to embossed leather, each adding a unique touch to the monogram. Learn more about Louis Vuitton materials here.
Gucci GG Monogram
The Gucci GG Monogram, introduced in the 1930s, features an interlocking double G logo, representing founder Guccio Gucci’s initials. This GG monogram, with its rich history and connection to the brand’s heritage, is a testament to Gucci’s enduring legacy.
Guccissima features the iconic double G motif embossed on supple calfskin leather and in suede and velvet. Microguccissima is a miniature version of Guccisima, showcasing tiny interlocking Gs embossed on leather. The GG Supreme Monogram canvas is another key material for Gucci, and it appears in items including Gucci Dionysus and Gucci Jackie. It has various options, including versions with floral overlays like Monogram Blooms and Monogram Azalea. Jumbo GG features an oversized interlocking G logo on a range of products, offering a modern take on the classic design. Read more about Gucci’s iconic materials.
Celine Triomphe Monogram
The iconic Triomphe initial monogram embodies the brand’s heritage and artistic flair: the double links represent two Cs. Creative director Hedi Slimane, known for his designs that hearken back to the brand’s bourgeois history, found the Celine initial monogram in the brand archives and revived it to its proper place: front and center. Today it can be found as hardware and as a repeat monogram pattern (shown below).
Fendi Zucca Monogram
When Karl Lagerfeld joined Fendi in 1965, he created the brand’s iconic insignia, the FF logo. Short for “Fun Fur,” the interlocking Fs was a nod to Fendi’s playful use of fur and laid the foundation for the house’s signature monogram—the Fendi Zucca. Sometimes referred to as the “inverted Zucca,” the Fendi Zucca has undergone numerous iterations and become synonymous with noughties logomania.
Christian Dior Oblique Monogram
Christian Dior’s recognizable Oblique monogram, featuring a diagonal ‘Dior’ logo pattern, was created by designer Marc Bohan in 1967 during his tenure at Dior. Dior Oblique styles are in canvas and embossed leather, adorning handbags, accessories, and even shoes.
Burberry TB Monogram
Burberry’s famous monogram print is the interlocked TB print, representing the initials of the brand’s founder, Thomas Burberry. Riccardo Tisci discovered TB logo motifs in the Burberry archive and reimagined the TB logo as a unique print. Tisci enlisted help from British graphic design legend Peter Saville (whose previous credits include the artwork for Joy Division’s 1979 album Unknown Pleasures). The interlinked TB design resembles the brand’s famous Nova check.
Loewe Anagram
Loewe’s iconic anagram consists of four overlapping L’s in cursive print. The Loewe logo was initially designed in 1970 by Spanish painter Vicente Vela, signifying Loewe’s longstanding kinship with the world of art. Today, you can find the Anagram print across many of Loewe’s handbags in canvas and embossed leather.
Saint Laurent Le Monogramme
The Saint Laurent Le Monogramme features a YSL logo surrounded by a diamond shape to create a repeating all-over pattern. You’ll find the Le Monogramme in coated canvas, denim, and embossed leather throughout Saint Laurent handbags and accessories.
Goyard Monogram
Goyard’s chevron monogram print has a rich history in artisanship. The hallmark of the Maison Goyard handbag is the Goyardine canvas material with a repeat Goyard Monogram print featuring a symbolic Y-print made from dots and the name E. Goyard, inspired by the Goyard family’s history as log drivers. Goyard bags prominently feature the monogram.
Today, a monogram pattern is essential for luxury brands. A monogram is a key asset for fashion houses to brand their pieces and make a cultural stake. Monograms will stand the test of time because of their adaptability to transform into different materials. Which monogram will you reach for? Find your next monogram piece at FASHIONPHILE.
