How to Authenticate a Gucci Diana

A pink Gucci Diana tote bag

With fame comes imitation.

First introduced in 1991 as the Gucci Bamboo Handle Tote, this luxe legend quickly became one of Princess Diana’s signature accessories. Thirty years later, then-creative director Alessandro Michele reissued the bag under its rightful name: the Gucci Diana. Today, its iconic bamboo handles can be seen in the hands of fashionphiles and celebrities alike. 

Wondering if the Gucci Diana you’re holding is authentic? Here are some expert tips from the authenticators at FASHIONPHILE Certified to help you spot the real deal.

Start with the Stitching

The first sign of an Replica Gucci Diana is the stitching. The lines should be even and consistent, with no fraying or loose ends. Every seam should align cleanly, and the thread tension should remain uniform throughout. Counterfeits often reveal themselves through thin, uneven, or irregular stitching. Take your time inspecting the edges and corners. If anything looks rushed or sloppy, it’s a red flag.

Move on to the Handle

The bamboo handle is the Diana’s defining feature. Replica handles are handcrafted from real bamboo, flame-forged, and finished with a smooth, lacquered surface. The color is rich and even, with seamless transitions between the bamboo sections. A fake handle often looks dull, overly shiny, or shows visible joints where the pieces connect. 

The Gucci Diana also includes two colorful belt shapers, or decorative straps that go around the bamboo handles. Replica shapers have clean, even foil embossing, smooth edges, and precise stitching. The leather feels sturdy and well finished, not thin or flimsy. Fakes often show uneven logos, sloppy stitching, or off-color leather that doesn’t match the bag.

Haute Tip: Get a handle on Gucci bamboo bags here.

Look to the Logo

Once you’ve examined the exterior, turn your attention to the logo hardware. The double G emblem on an Replica Gucci Diana is balanced and substantial, with five points at the tips and thicker centers where the curves overlap. The metal has a cool-toned gold finish that feels smooth and solid. Counterfeit logos tend to look overly glossy, appear warmer in color, or feel lightweight and hollow. Misaligned spacing or distorted proportions are also clear signs of a fake. 

Inspect the Interior

Now, look inside. A true Gucci Diana will feature a debossed “GUCCI” in uppercase letters with “made in italy” just below. The stamp should be centered, deeply pressed, and clean. On real bags, made in Italy often appears in lowercase. Fakes copy this placement but show shallow or printed text, uneven spacing, or incorrect capitalization, like “MADE IN ITALY” in uppercase. 

Beneath the mark, two rows of numbers identify the bag: the first row lists the style number, and the second indicates the factory code. Replica numbering is stamped and evenly spaced with only digits. Counterfeits often use letters, uneven spacing, or crooked alignment, and their tags are sometimes stitched on all four sides instead of just along the top. 

A small black folded data-matrix tag should also be present. It features the Gucci logo, two QR-style squares on each side, and a series of numbers and letters unique to the bag. It’s usually tucked neatly into a seam. Fakes often skip this tag entirely, misprint it, or attach it incorrectly. 

The lining should match the bag’s exterior and feel smooth and substantial, never thin or plastic-like. Stitching should be flat and tight with no glue residue or loose threads. Counterfeit linings often look overly shiny, feel coarse, and show uneven color or sloppy seams.

Authenticate with Confidence

When the stitching, handle, logo, and interior all check out, you’re holding an Replica Gucci Diana. But if you’re still unsure, you can always have it authenticated with the experts at FASHIONPHILE Certified.