Loewe just reached cult-favorite status.
With all the latest buzz about the leather goods brand Loewe, you could be fooled into thinking that the fashion house only launched a few years ago. In fact, Loewe is one of the oldest names in the luxury leather space. Loewe was founded in 1846 and has been steadily churning out some of fashionโs most iconic bags for over 150 years. But while the brand has always been respected for its classic aesthetic and well-made pieces, itโs only recently that Loewe could claim ownership of a certain โcool factor.โ
The Spanish house was founded by a group of artisans in Madrid and later named Loewe (pronounced LOH-eh-vay, by the way) after an investor, Enrique Loewe Roessberg. By 1905, Loewe was the Official Supplier to the Royal House (todayโs Queen Sofia of Spain still has an expansive Loewe collection). In no time, Loewe saw success throughout the ’50s, โ60s, and โ70s before quietly exiting the zeitgeist.
Perhaps thatโs why Loewe has experienced such a surge in popularity lately: the โ70s are back in a big way, with tan leather, fringed suede, and patchwork tapestry bags all over the recent runways. To that end, Loewe has reissued modern takes on some of their most successful legacy pieces: the Amazona bag (with a rounded rectangular shape and a sturdy top handle) and the Flamenco bag (with a slouchy, bucket-esque shape and shoulder strap).
The fashion house also appointed Jonathan Anderson as the new creative director in 2014, which no doubt has played a huge part in the brandโs bounce back. The edgy designer is known for his own label, JW Anderson, as well as crowd-pleasing collaborations with Versace and Topshop. Now, Anderson is on a mission to create bags, shoes, and home goods that infuse his unique vision of classic and modern luxury with Loeweโs rich legacy. Considering the success of his newly designedย Puzzle bag (a mix of soft leather and geometric shapes), weโd say heโs been successful.
Want a taste of Loeweโs legendary luxuryโwithout the luxury price tag? Shop FASHIONPHILEโs favorite Loewe resale pieces.
